Our comments:
Community Manager
Moderate but identified impact of AI on this Job
26,67%
level of automation
0%
100%
This section reviews the 3 main tasks associated with the job studied and assesses the potential level of automation induced by AI ('AI Automation Impact').
The modeling uses 8 criteria detailed on the 'Methodology' page.
The modeling uses 8 criteria detailed on the 'Methodology' page.
| Tasks | AI Automation Impact |
|---|---|
| Animate and moderate the company's social networks and other online communities. | Significant |
| Create and publish engaging content. | Moderate |
| Listen, interact, and develop relationships with community members. | Moderate |
Through our research, we have identified two pivotal categories of skills that will be impacted by AI-driven automation :
- 'At-risk skills,' which are likely to become obsolete due to their susceptibility to automation
- 'Future-proof skills', which are projected to retain their value and resist automation, thereby ensuring their relevance in the forthcoming job market.
| At-risk Skills | |
|---|---|
| Generic Approach to Communication | As marketing becomes more personalized and targeted, a "one-size-fits-all" approach to content and communication could become obsolete. |
| Dependence on Traditional Platforms | Relying exclusively on established platforms can pose a risk when emerging technologies and innovative platforms arise. For example, not being agile and adapting to platforms like TikTok or other augmented reality platforms could be a disadvantage. |
| Future-proof Skills | |
|---|---|
| Understanding Internet Users' Emotional Triggers | With the introduction of neuromarketing in community management, understanding what motivates and engages customers on an emotional level becomes essential. |
| Data Analysis and Personalization | The ability to actively listen, respond appropriately, and build authentic relationships also relies on the collection, analysis, and basic manipulation of data within the context of a personalized customer experience. |
How does AI impact this job type ?
Get the full analysis
AI-based tools can certainly assist in planning and automatically publishing content, as well as identifying discussion trends.
However, the role of a Community Manager is subject to significant customization constraints. Active listening, authentic interaction, and the cultivation of enduring relationships with community members necessitate real-time adaptability and a nuanced comprehension of social and cultural contexts.
Moreover, the tone, style, and human touch in interactions cannot be completely automated, rendering the tasks of moderation and member relations intricate for AI.