Community Manager

Media and Digital

Moderate but identified impact of AI on this Job


level of automation


Our comments:

AI-based tools can certainly assist in planning and automatically publishing content, as well as identifying discussion trends.

However, the role of a Community Manager is subject to significant customization constraints. Active listening, authentic interaction, and the cultivation of enduring relationships with community members necessitate real-time adaptability and a nuanced comprehension of social and cultural contexts.

Moreover, the tone, style, and human touch in interactions cannot be completely automated, rendering the tasks of moderation and member relations intricate for AI.

This section reviews the 3 main tasks associated with the job studied and assesses the potential level of automation induced by AI ('AI Automation Impact').
The modeling uses 8 criteria detailed on the 'Methodology' page.
Tasks AI Automation Impact
Animate and moderate the company's social networks and other online communities. Significant
Create and publish engaging content. Moderate
Listen, interact, and develop relationships with community members. Moderate
Through our research, we have identified two pivotal categories of skills that will be impacted by AI-driven automation :
  • 'At-risk skills,' which are likely to become obsolete due to their susceptibility to automation
  • 'Future-proof skills', which are projected to retain their value and resist automation, thereby ensuring their relevance in the forthcoming job market.
Let's have a look at the future of your skills for this job :
At-risk Skills
Generic Approach to Communication As marketing becomes more personalized and targeted, a "one-size-fits-all" approach to content and communication could become obsolete.
Dependence on Traditional Platforms Relying exclusively on established platforms can pose a risk when emerging technologies and innovative platforms arise. For example, not being agile and adapting to platforms like TikTok or other augmented reality platforms could be a disadvantage.
Future-proof Skills
Understanding Internet Users' Emotional Triggers With the introduction of neuromarketing in community management, understanding what motivates and engages customers on an emotional level becomes essential.
Data Analysis and Personalization The ability to actively listen, respond appropriately, and build authentic relationships also relies on the collection, analysis, and basic manipulation of data within the context of a personalized customer experience.

How does AI impact this job type ?
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