Graphic Designer

Media and Digital

Moderate but identified automation impact of AI for this Job

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level of automation


Our comments:

Graphic designers rely heavily on creativity, interpreting client requests, and translating ideas into visuals. While some AI tools can assist with minor design tasks, the subjective and artistic nature of the work makes complete automation challenging.

Collaboration with teams is also essential, necessitating a deep human understanding of the nuances and intentions behind each project.

This section reviews the 3 main tasks associated with the job studied and assesses the potential level of automation induced by AI ('AI Automation Impact').
The modeling uses 8 criteria detailed on the 'Methodology' page.
Tasks AI Automation Impact
Design visual supports in line with client requests. Moderate
Ensure the graphic consistency of a brand or product. Moderate
Collaborate with communication teams to realize projects. Significant
Through our research, we have identified two pivotal categories of skills that will be impacted by AI-driven automation :
  • 'At-risk skills,' which are likely to become obsolete due to their susceptibility to automation
  • 'Future-proof skills', which are projected to retain their value and resist automation, thereby ensuring their relevance in the forthcoming job market.
Let's have a look at the future of your skills for this job :
At-risk Skills
Manual Media Management Some media management tasks, such as sorting and categorizing images, can be automated using AI-based image recognition systems.
Design the layout and enhance the document according to the graphic charter AI-based software can be programmed to adhere to a given graphic charter and automatically generate consistent layouts based on predefined parameters: title font and size, image and text placement, colors.
Future-proof Skills
Generative Design Creating original concepts, choosing images and illustrations, selecting colors and typography based on the message and target audience remains a key skill.
Multidisciplinary Collaboration Designers may work more closely with AI experts and developers to incorporate interactive and dynamic elements into their designs.

How does AI impact this job type ?
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