Marketing Manager

Business Support

Significant Impact of AI on the Job


level of automation


Our comments:

The development of marketing strategy requires a nuanced understanding of human behaviors, cultural trends, and the company’s positioning vs the competitive landscape, which makes complete automation unlikely. However, the planning and monitoring of campaigns and studies can be supported by AI, particularly in targeting, tracking and optimizing. Furthermore, advanced analytics tools greatly enhance the analysis of campaign effectiveness, with AI providing in-depth insights and the ability to quickly adjust marketing strategies for maximum impact.

This section reviews the 3 main tasks associated with the job studied and assesses the potential level of automation induced by AI ('AI Automation Impact').
The modeling uses 8 criteria detailed on the 'Methodology' page.
Tasks AI Automation Impact
Develop and deploy the company's marketing strategy to promote products or services. Significant
Oversee the execution of advertising campaigns, market research, and other marketing initiatives. Significant
Analyze the effectiveness of marketing actions and adjust the strategy accordingly. High
Through our research, we have identified two pivotal categories of skills that will be impacted by AI-driven automation :
  • 'At-risk skills,' which are likely to become obsolete due to their susceptibility to automation
  • 'Future-proof skills', which are projected to retain their value and resist automation, thereby ensuring their relevance in the forthcoming job market.
Let's have a look at the future of your skills for this job :
At-risk Skills
Conduct an email marketing campaign While email marketing remains relevant, the importance of other digital communication channels is increasing, potentially making this skill less central than before.
Mastering direct marketing techniques As digital marketing and content marketing become dominant, traditional direct marketing techniques may see their relevance decrease.
Future-proof Skills
Cross-channel strategy Seamless integration of various communication and sales channels is essential.
Adjust marketing campaigns in real-time With the increase in data volume and the acceleration of consumer behavioral changes, the ability to adjust marketing strategies and tactics in real-time has become essential. This skill goes beyond merely reacting to data; it involves the capacity to quickly and effectively integrate them to make informed decisions.

How does AI impact this job type ?
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