B2B Sales Representatives

Business Support

Moderate but identified impact of AI on this Job


level of automation


Our comments:

The use of AI for Sales Representatives can assist in identifying and prospecting potential clients through data analysis.

However, presenting and selling products/services, as well as maintaining customer relationships, require human interactions, persuasion, empathy, and the ability to understand complex needs. These tasks heavily rely on interpersonal skills and an understanding of the nuances of human relationships, which are challenging to fully automate.

This section reviews the 3 main tasks associated with the job studied and assesses the potential level of automation induced by AI ('AI Automation Impact').
The modeling uses 8 criteria detailed on the 'Methodology' page.
Tasks AI Automation Impact
Identify and prospect potential professional clients or partners Significant
Sell the company's products or services to professional clients Low
Maintain a long-term customer relationship to retain and develop the client portfolio Low
Through our research, we have identified two pivotal categories of skills that will be impacted by AI-driven automation :
  • 'At-risk skills,' which are likely to become obsolete due to their susceptibility to automation
  • 'Future-proof skills', which are projected to retain their value and resist automation, thereby ensuring their relevance in the forthcoming job market.
Let's have a look at the future of your skills for this job :
At-risk Skills
Tracking customer order processing As many companies adopt Customer Relationship Management (CRM) platforms and other automated tools, manual order tracking is becoming less common.
Managing the administrative aspect of prospecting This task is becoming increasingly automated thanks to advanced CRMs and other technological tools, which may reduce the necessity for manual skills in this area.
Future-proof Skills
Advising customers or an audience This skill requires a deep understanding of the customer's needs and pain points and human skills like empathy and communication, which are less likely to be automated.
Participating in the definition of a commercial and marketing strategy Commercial and marketing strategy is an area that requires creativity, innovation, and an understanding of market dynamics, skills that are considered to be resilient.

How does AI impact this job type ?
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