Web Designer

Media and Digital

Significant Impact of AI on the Job


level of automation


Our comments:

While AI can assist in certain aspects of design, such as storyboarding or adapting designs for different devices and resolutions, creating visual designs requires a strong artistic sense and a deep understanding of User Experience and User Interface, as well as in-depth knowledge of digital media and operating systems.

Interaction with marketers and developers also requires human communication skills, to ensure acute understanding of briefs and perfect implementation of designs. However, the advent of AI-assisted tools can facilitate the work of web designers, especially when it comes to less creative or repetitive tasks, notably in media management.

This section reviews the 3 main tasks associated with the job studied and assesses the potential level of automation induced by AI ('AI Automation Impact').
The modeling uses 8 criteria detailed on the 'Methodology' page.
Tasks AI Automation Impact
Create visual mockups for websites or apps, taking into account user experience. Significant
Work closely with developers to ensure proper implementation of designs. Moderate
Ensure the design is suited to various types of devices and screen resolutions. High
Through our research, we have identified two pivotal categories of skills that will be impacted by AI-driven automation :
  • 'At-risk skills,' which are likely to become obsolete due to their susceptibility to automation
  • 'Future-proof skills', which are projected to retain their value and resist automation, thereby ensuring their relevance in the forthcoming job market.
Let's have a look at the future of your skills for this job :
At-risk Skills
Manual media management Some media management tasks, such as image sorting and classification, can be automated using AI-based image recognition systems.
Design the layout and enhance the document according to the graphic charter AI-based software can be programmed to adhere to a given graphic charter and automatically generate consistent layouts based on predefined parameters: title size and font, image and text placement, colors, etc.
Future-proof Skills
Generative design AI can assist in generating designs from textual descriptions. Basic design prototypes or ideas will be automated, and graphic designers can then refine them. Creating original concepts, choosing images and illustrations, selecting colors and typography based on the message and target audience remains a key skill.
Multidisciplinary collaboration Web designers may work more closely with AI experts and developers to integrate interactive and dynamic elements into their designs.

How does AI impact this job type ?
Get the full analysis